Keratin is a fibrous protein found naturally in the hair. It acts as a protective shield against humidity, the primary cause of frizz. Over time, the hair loses keratin from exposure to the sun, the environment, styling and chemical services.
Keratin Concept Formulated to change the texture of all hair types allowing for straight, smooth, curly or voluminous looks and styles. Keratin Smoothing & Refinishing Treatment nourishes, repairs, shields the hair; defending against the harmful effects of processing, heat styling, UV exposure and daily styling damage. Formulated to provide smoother, stronger, age-defying hair.
Restores the hair's youthful look and texture for a minimum of three months. Formaldehyde-free, aldehyde-free, gas byproduct-free, and non-carcinogenic.
DISCOVER KERATIN COMPLEX SMOOTHING TREATMENTS
ELIMINATE FRIZZ + LOCK OUT HUMIDITY
REDUCE DAILY STYLING TIME
ADD SHINE + YOUTHFUL ELASTICITY